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The Boston Consulting Group Matrix, or BCG Growth-Share matrix, maps business units, or products, based on their relative market shares and market growth rates.
The BCG Growth-Share matrix is used to perform business portfolio analysis as a component of strategic planning.
The Business Tools Store offers Boston Consulting Group Matrix templates for Excel and Word and a package that contains both at 25% discount on the cost of the individual templates. Click on the images below for details.