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The General Electric (GE) McKinsey Matrix template is a nine-cell (3 by 3) matrix used to perform business portfolio analysis as one of the steps in the strategic planning process.
The GE/McKinsey Matrix templates can be used in conjunction with, or as an alternative to, other tools such as S.W.O.T. Analysis and the Boston Consulting Group (BCG) Growth Share Matrix in basic strategic planning and analysis.
The GE/McKinsey Matrix differs from the other tools. Unlike a BCG Matrix template, it uses multiple factors to define Industry Attractiveness and Business Unit Strength and therefore overcomes one of the main BCG Matrix limitations.
The GE/McKinsey Matrix identifies the optimum business portfolio as one that matches the company's strengths to the most attractive industry sectors or markets.
Thus, the objective of the analysis is to position each Strategic Business Unit (SBU) on the chart depending on the SBU's Strength and the Attractiveness of the Industry Sector or Market on which it is focused. Each axis is divided into Low, Medium and High, giving the 3 by 3 nine-cell matrix.
SBUs are portrayed as a circle plotted on the GE/McKinsey Matrix Excel template, where the size of the circle represents a factor such as Market Size.
Each factor can be given a different weighting in calculating the overall attractiveness of a particular industry. Typically Industry Attractiveness = Attractiveness Factor 1 Value by Factor 1 weighting + Attractiveness Factor 2 Value by Factor 2 weighting, etc. Business Unit Strength = Strength Factor 1 Value by Factor 1 weighting + Strength Factor 2 Value by Factor 2 weighting, etc.
This GE McKinsey Matrix Excel template allows the user to define the SBUs to be plotted. Up to 10 different factors can be used to define Industry Attractiveness, Typical factors are Market Size, Market Growth Rate, Industry Profitability, Competitive Rivalry, etc.
Up to 10 factors can also be used to define SBU Strength. Typical factors are Market Share, Distribution Channel Access, Financial Resources, R&D Capability, Management Resources, etc.
The rating values for each factor are entered for each SBU and Industry Sector on a scale of 1 to 9.
The SBU Strength and Industry Sector Attractiveness are calculated and the GE McKinsey Excel Matrix is automatically produced.
The format used to produce the GE McKinsey Matrix is a MS-Excel Bubble Chart. Industry Attractiveness and Business Strength are plotted on the X and Y axes. The size of the Bubble allows a further factor to be depicted on the chart. The default factor used is Market Size. However, a dropdown list is available, allowing the user to dynamically select any of the Industry Attractiveness factors as an alternative.
Check out the Excel General Electric GE McKinsey User Guide before purchasing!
We also provide BCG Growth-Share Matrix templates which you can use to generate a BCG Matrix. Our SWOT Matrix Templates can be used to generate the results of a SWOT analysis. Excel and Word templates are also available for the Ansoff Product/Market matrix.
Order the individual MS-Word or Excel GE-McKinsey matrix template that you require or alternatively order both templates and get 33% discount or order our Strategic Planning Package (includes SWOT, BCG and GE-McKinsey templates) and get up to 50% discount!
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