The Business Tools Store Blog
Strategic Analysis: A Choice of Tools
We
are all familiar with SWOT and PEST as strategic analysis tools. Many will be less familiar with the Strategic Position & ACtion Evaluation matrix, frequently referred to as SPACE Matrix
tool.The SWOT and PEST tools are both environment
(internal and external) analysis tools.PEST takes us through a process that scrutinizes
the external environment within which the organization has got to plan and
operate.The four factors Political, Economic, Social and Technical will all to a greater or
…
27th May 2014