Marketing Worksheet/Spreadsheet incorporating Budget Variance Analysis

The Marketing Worksheet/Spreadsheet for Excel, incorporating variance analysis and reporting, allows you to develop a monthly marketing budget for any number of marketing expenditure line items.

It incorporates features such as expenditure categories with subtotals, and an unlimited number of expenditure items within each category. Current year expenditure and projected + or — % change can be used to calculate next year’s budget.

Up to 20 seasonal expenditure patterns that can be applied to each individual expenditure line. The seasonal expenditure patterns are fully customizable.

The annual marketing budget is then calculated on a monthly basis and can be presented and printed in tabular and graphic chart formats.

Once the budget is finalised the actual expenditure can be entered on a monthly basis for each expenditure item. Monthly variances are automatically calculated. 

The variance analysis is be presented and printed in tabular and graphic chart formats.

Check out the comprehensive User Guide for full details.

A simple marketing budget Excel spreadsheet is also available which does NOT include the variance analysis options.