PEST analysis is used to analyze the external environment.
PEST stands for Political, Economic, Social and Technological; the four categories under which the external environmental factors are classified. It complements SWOT analysis which focused more on internal factors over which the organization has more control.
The Business Tools Store offers a PEST analysis template for Word and a SWOT template for Word.
The strategic Planning Workbook takes you through SWOT and PEST analysis to clearly defined implementation and action plans with timelines and Key Performance Metrics (KPIs).
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