Blue Ocean Strategy Portfolio of Templates

Blue Ocean Strategy is a strategic marketing strategy in which a business makes a paradigm shift away from existing highly competitive saturated markets to creating and capturing new demand in a largely uncontested market where competition becomes irrelevant.

This contrasts with a red ocean strategy which focuses on beating the competition in saturated markets to gain an increased share of existing current demand and usually involves making a value/cost trade-off. This cut-throat competition turns the ocean blood red. On the other hand, the undefined and unexplored market resembles the vast and deep blue ocean.

A blue ocean strategy is appropriate for enterprises that are fighting in a fiercely competitive market which contains major players, i.e., strong competitors. Typically, in such fiercely competitive saturated markets supply exceeds demand and companies struggle to survive over the long-term.

ur portfolio of templates provides eight typical tools that are used to define and implement a blue ocean strategy. The portfolio contains the following templates:

• Eliminate-Reduce-Raise-Create (ERRC) Grid (3 different formats)
• Six Paths Framework
• Three tiers of noncustomers
• Buyer Utility Map
• Four Hurdles to Strategy Execution (2 different formats)

Check out the full portfolio