The Business Tools Store Blog
SWOT vs TOWS: What’s the Difference and When to Use Each?
When it comes to strategic planning, SWOT analysis is a familiar tool — but the powerfull lesser-known counterpart, TOWS, is not as widely used.
While both frameworks use the same core elements (Strengths, Weaknesses, Opportunities, and Threats), their application is quite different.
SWOT is primarily descriptive — it helps you understand your current situation by listing internal and external factors.
TOWS, on the other hand, is action-oriented — it takes SWOT inputs and allo
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8th Aug 2025
Grand Strategy Matrix vs. SPACE Matrix – Which One Should You Use?
Intro: When you're defining the right strategic direction for your business, two proven tools can help: the Grand Strategy Matrix and the SPACE Matrix. Both provide guidance—but with different approaches. In this post, we compare the two to help you decide which best suits your needs.
The Grand Strategy Matrix: Four Strategic Zones This matrix maps businesses across four quadrants based on competitive position (strong/weak) and market growth (fast/slow). Each quadrant offers a different st
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1st Aug 2025
How the BCG and GE McKinsey Matrices Help Prioritize Investments
Intro: Strategic planning often involves tough decisions about where to invest time, money, and talent. Two well-established frameworks—the BCG Growth-Share Matrix and the GE McKinsey Matrix—help businesses make these decisions with confidence. In this post, we'll explore how each works, how they differ, and how you can use them together to prioritize your strategic investments as part of a comprehensive strategic planning toolkit.
The BCG Matrix: Simplicity with Impact The Boston Co
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22nd Jul 2025
Strategic Planning: A Comprehensive Framework Using Proven Business Tools
Strategic planning is the cornerstone of long-term business success. It is essential for guiding an organization toward its long-term objectives. It enables organizations to align their resources, capabilities, and market opportunities to achieve sustainable growth and long-term objectives.
It involves assessing both internal capabilities and external environments, identifying growth opportunities, evaluating competitive positions, and formulating actionable strategies.
This white pa
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16th Jul 2025
Excel Training Offer for Black Friday and Cyber Monday
We are delighted to tell you about the Black Friday and Cyber Monday offer from My Online Training Hub. From November 16th through 30th they are taking 20% off ALL courses to coincide with Black Friday and Cyber Monday sales.You can check out the full list of all courses here:Excel Dashboards, Power BI, Power Query, Power Pivot Courses You may also like to check out the hugely popular Excel Dashboards in Under 15 Minutes tutorial.Excel Dashboards in Under 15 Minutes
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13th Nov 2023