The Business Tools Store Blog

How the SPACE Matrix complements SWOT and PEST to identify the right strategic posture for your organisation.  We are all familiar with SWOT and PEST as strategic analysis tools. Many planners, however, are less familiar with the Strategic Position & ACtion Evaluation Matrix, more commonly referred to as the SPACE Matrix. While SWOT and PEST both help teams understand the internal and external environment, the SPACE Matrix goes one step further by suggesting the type of strategy an orga …

Unlock Hidden Profits: Measure and Grow Your Customer Lifetime Value. Do you know exactly how much each customer is worth to your business over time?The answer — your Customer Lifetime Value (CLV) — can transform how you allocate budgets, price your products, and design loyalty programs.Our Customer Lifetime Value Calculator makes it simple to quantify and improve this crucial metric. What Is Customer Lifetime Value (CLV)? Customer Lifetime Value measures the total financial contribu …

Master Recurring Revenue: Build a Profitable Subscription-Based Business Model In today’s business landscape, predictable and recurring subscription income that features annual growth in subscription numbers is the ultimate goal. From streaming services to SaaS providers and other suitable businesses, more enterprises are shifting away from one-off sales toward recurring revenue models that offer stability, scalability, and stronger long-term growth.. Why Recurring Revenue Matters More Tha …

Running an online store? Growth depends on a few key metrics: traffic, conversion rate, and average order value. With the right calculator, you can project revenue with confidence. Why It Matters Helps plan realistic growth targets. Reveals the impact of small improvements in conversion or AOV. Supports marketing budget decisions. The Math (Plain English) Revenue = Visitors × Conversion Rate × Average Order Value Quick Example 10,000 monthly visitors 2% conversion rate = 200 orde …

Launching a product, campaign, or investment? The key question is: “When will this pay for itself?” Break-even and payback analysis gives you the answer. Why It Matters Shows the sales volume needed to cover costs. Identifies how long until an investment turns profitable. Helps compare and prioritize different initiatives. The Math (Plain English) Break-even sales = Fixed Costs ÷ (Selling Price – Variable Cost) Payback period = Investment ÷ Annual Net Cash Infl …