The Business Tools Store Blog
PEST and SWOT Analysis
Introverted strategic planning that focuses exclusively on the organisation itself is doomed to failure.
All organisations, irrespective of size, operate within a macro-environment over which they have little control.
PEST analysis (Political, Economic, Social and Technological analysis) provides a useful framework of macro-environmental factors used in the environmental analysis component of strategic planning.
The output from the PEST analysis provides a good background against whic
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3rd Oct 2013