The Business Tools Store Blog
Strategic Analysis: A Choice of Tools
We
are all familiar with SWOT and PEST as strategic analysis tools. Many will be less familiar with the Strategic Position & ACtion Evaluation matrix, frequently referred to as SPACE Matrix
tool.The SWOT and PEST tools are both environment
(internal and external) analysis tools.PEST takes us through a process that scrutinizes
the external environment within which the organization has got to plan and
operate.The four factors Political, Economic, Social and Technical will all to a greater or
…
27th May 2014
PEST and SWOT Analysis
Introverted strategic planning that focuses exclusively on the organisation itself is doomed to failure.
All organisations, irrespective of size, operate within a macro-environment over which they have little control.
PEST analysis (Political, Economic, Social and Technological analysis) provides a useful framework of macro-environmental factors used in the environmental analysis component of strategic planning.
The output from the PEST analysis provides a good background against whic
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3rd Oct 2013