eCommerce Revenue Business Model Calculator

Running an online store? Growth depends on a few key metrics: traffic, conversion rate, and average order value. With the right calculator, you can project revenue with confidence.

Why It Matters

• Helps plan realistic growth targets.
• Reveals the impact of small improvements in conversion or AOV.
• Supports marketing budget decisions.

The Math (Plain English)

Revenue = Visitors × Conversion Rate × Average Order Value

Quick Example

• 10,000 monthly visitors
• 2% conversion rate = 200 orders
• Average order value = €50 → €10,000 monthly sales
• With repeat purchases factored in, revenue multiplies quickly.

Shortcut Template

Our eCommerce Revenue Calculator in Excel lets you plug in traffic, conversion, and AOV — instantly projecting monthly and annual revenue.

Bottom Line

Stop guessing your online revenue and what it might be if you implemented a particular strategy — model it instead.

Available as an separate product or in our Marketing Math Collection..

This product is included in our Marketing Math Collection.

Sales and marketing math and analytics help to unlock commercially relevant insights, measure profitability and return on investment underpinning different marketing strategies, as a result increasing revenue and profitability, and improving brand perception. With the help of the right analytics, you can uncover new market niches, new product development opportunities and much more.
At the Business Tools Store, we have created a marketing math collection. We continue to expand the collection. If you feel there is any addition that would enhance the collection, we would be delighted to hear from you. Once developed we will give you a complimentary copy.