PEST & SWOT Analysis Templates Word 2007, 2010, 2013 Package
Both the SWOT and PEST analysis templates for Word 2007, 2010, 2013 provide 4-cell presentation format of the outcome of the analysis and can be pasted into
any Word compatible document, report or business plan and edited from within Word.
PEST analysis is used to analyze the external macro-environment. PEST stands for Political, Economic, Social and Technological;
the four categories under which the external environmental factors are classified.
SWOT analysis is used to analyse the external micro-environment and the internal environment.
SWOT stands for Strengths, Weakness, Opportunities and Threats; the micro external environment being analyzed for threats and opportunities,
while the internal environment is analyzed for strengths and weaknesses.
The four cells can be edited as the cells in any standard Word table would be. Simply type the various entries into the appropriate cell.
How does PEST Analysis and SWOT Analysis Compare?
PEST analysis is appropriate for the big picture external macro environment analysis within which SWOT analysis provides an analysis of the
external micro and internal environment and as such it is usual to complete the PEST analysis initially and to use the results as a backdrop
and framework within which the SWOT analysis is then carried out.
PEST analysis usually involves factors over which the organisation has very little influence, e.g. inflation rate, trade restrictions, population growth projections.
On the other hand, SWOT analysis deals with factors over which the organisation can have a measure of control and influence in developing and
executing the strategic plan, e.g. further developing and exploiting the organisation’s strengths and taking action to minimise the impact of external threats or take advantage of identified opportunities.
While it is not essential to use either PEST or SWOT analysis they are most effective when the PEST analysis is completed first and the
output of the PEST analysis provides an informed view of the external macro environment within which strengths, weakness, opportunities and threats are assessed.
Our SWOT Analysis template is also available for Excel.
We also provide GE McKinsey Matrix templates which you can use to generate a GE McKinsey Matrix to depict the result of a business portfolio analysis.
Our Boston Consulting Group (BCG) Growth-Share Matrix Templates can be used to generate a BCG Matrix.
Order the individual analysis templates that you require or alternatively order our Strategic Planning Package (includes SWOT, BCG and GE-McKinsey templates) and get up to 50% discount!
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