Our Competitor / Competitive Analysis template for Excel allows you to calculate and graph your competitiveness rating score for a number of factors for each of up to 5 competitors. You can also calculate an overall competitiveness rating index against the 5 competitors. Typically, the top five strongest competitors account for 80% of market sales. 

Understanding your competitive strengths and weaknesses is a prerequisite to developing a winning marketing strategy. The Competitor / Competitive Analysis template for Excel allows you to rate each competitor for the competitive factors that you deem most important and compute a competitor score for each of the competitive factors.  You can also compute an overall competitive index for each competitor.

You can assign a weighting to the relative importance of your chosen competitor factors such as Price, Quality, Product Features, etc.  You choose the factors that you deem most important for your market and your analysis.

Our competitor/competitive analysis Excel spreadsheet template allows you to select up to seven competitive factors and give each factor a different weighting based on its importance. Up to five competitors can then be rated for each factor.

Bar and Radar Charts (see images above) are automatically generated based on the ratings given to each competitor.  These are produced for both the unweighted and weighted data.

Key Features of the Competitor Analysis Excel Template

  • Up to 5 Competitors Analysed
  • Up to 7 Competitor factors can be analysed
  • Each competitor is rated on a scale of 1 to 10 for each factor
  • A weighting can be assigned to the competitive factors based on importance
  • A weighted score is calculated for each competitor for each factor
  • An overall Competitive Index is calculated for each competitor
  • Radar charts are produced for weighted and unweighted rating scores
  • Bar charts provide detailed competitive standings
  • A Bar chart is also produced for the overall Competitor Index
  • Fully customizable Excel template
  • Uses only standard Excel features, no macros
  • Simple to setup – if you have Excel, you are ready to go!
  • Comprehensive User Guide
  • No Quibble Money Back Guarantee

This is what one of our users said:

"The competitive analysis package came in handy for a big presentation this afternoon!

Love the 'radar chart'. I think it threw everyone for a loop...new graphing method for some, I guess.

I will have to search your site for more opportunities. Thank you again!"

Amanda Strohl
Director of Marketing
Healthcare Therapy Services, Inc.

 Need Something Different

 If the features of the Competitor/Competitive Analysis Excel template are not exactly what you need, please contact us and we will see if we can meet your needs.

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Check out the Competitor Analysis Profile Template User Guide prior to purchasing.

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