Ansoff's Product Market Strategy Matrix PowerPoint Template

The Ansoff’s Growth Matrix is a marketing planning tool that helps you to evaluate and devise an appropriate product and market growth strategy.

It is available as PowerPoint, MS-Word and MS-Excel templates.

This PowerPoint template is ready to use, just replace the dummy text with your own relevant text.

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Applying the Ansoff’s Product / Market Strategy Template

Ansoff’s product/market growth matrix identifies four alternative strategies and uses the two-by-two Ansoff’s Product Market matrix to set out the strategy options.

The output from the Ansoff’s product/market matrix is a series of suggested growth strategies which are based on existing or new markets and existing or new products.

This gives rise to four alternative strategies as follows:

Market Penetration

Market Penetration is the strategy where the company seeks to achieve growth by increasing the market share of existing products in existing markets. This can be achieved by aggressive competitive pricing strategies, promotion and advertising, loyalty clubs/bonuses to encourage repeat purchasing and increased selling resources. This is the least risky strategy.

Market Development

Market Development is a strategy where the company seeks to increase growth by marketing and selling existing products in new markets. New markets may relate to new market segments or new geographic areas. It may involve using new distribution channels or different pricing or packaging strategies to attract new customers. The risk associated with entry into new markets is higher than a market penetration strategy.

Product Development

Product Development is a strategy where the organization seeks growth by offering new products in existing markets. This strategy seeks to capitalize on the relationship with existing customers by extending the range of products sold to these customers. A new product development strategy normally carries a higher risk than market penetration.

Diversification

Diversification: This strategy involves developing new products for new markets. It is typically high risk and requires significant investment and as such can be a severe drain on cash. It is most frequently deployed when the organization has a very mature product range is operating in a very unattractive market segment.

Each strategy has a different risk profile with Market Penetration being the least risky and Diversification being the most risky.

The PowerPoint Ansoff Matrix template facilitates presentation of the results of the analysis.

The Ansoff Matrix PowerPoint template can be copied and pasted into any PowerPoint presentation. In the Paste feature select the "Use Destination Theme" option. This will ensure that the Ansoff Matrix PowerPoint slide will take on the formatting (colour, style, etc.) of the presentation into which it is copied.

Once it is pasted into the desired location in the presentation, it can be edited, as any standard presentation would be. Simply type the various entries in the appropriate cell.

Similar Products

The Ansoff Product/Market Matrix Template is also available individually for Excel and MS-Word. or get all three, (PowerPoint, MS-Word and MS-Excel) for the price of two.

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