Ansoff's Product Market Strategy Matrix PowerPoint Template

The Ansoff’s Growth Matrix is a marketing planning tool that helps you to evaluate and devise an appropriate product and market growth strategy.

It is available as PowerPoint, MS-Word and MS-Excel templates.

This PowerPoint template is ready to use, just replace the dummy text with your own relevant text.

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Not sure if it is for you? Download and check out the comprehensive Ansoff’s Product / Market Matrix Template User Guide for full details prior to purchase.

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Place the PowerPoint Ansoff’s Matrix template in the shopping cart now. Versions for PowerPoint 97-2003 and PowerPoint 2007 - 2010 are automtically included.

Alternatively, purchase the MS-Word Ansoff’s Matrix template or the MS-Excel Ansoff’s Matrix template or

get all three, (PowerPoint, MS-Word and MS-Excel) for the price of two.

Applying the Ansoff’s Product / Market Strategy Template

Ansoff’s product/market growth matrix identifies four alternative strategies and uses the two-by-two Ansoff’s Product Market matrix to set out the strategy options.

The output from the Ansoff’s product/market matrix is a series of suggested growth strategies which are based on existing or new markets and existing or new products.

This gives rise to four alternative strategies as follows:

Market penetration

Market penetration is a growth strategy where the business focuses on selling existing products into existing markets.

Market Development

Market development is a growth strategy where the business seeks to sell its existing products into new markets.

Product Development

Product development is a growth strategy where a business aims to introduce new products into existing markets.

Diversification

Diversification is the growth strategy where a business markets new products in new markets.

Each strategy has a different risk profile with Market Penetration being the least risky and Diversification being the most risky.

All our products come with a No Quibble Money Back Guarantee.

Place the PowerPoint Ansoff’s Matrix template in the shopping cart now.

Alternatively, purchase the MS-Word Ansoff’s Matrix template or the MS-Excel Ansoff’s Matrix template or

get all three, (PowerPoint, MS-Word and MS-Excel) for the price of two.