
Ansoff's Product Market Strategy Matrix PowerPoint Template
Ansoff's Product Market Strategy Matrix PowerPoint Template
The Ansoff’s Growth Matrix is a marketing planning tool that helps you to evaluate and devise an appropriate product and market growth strategy.
It is available as PowerPoint, MS-Word and MS-Excel templates.
This PowerPoint template is ready to use, just replace the dummy text with your own relevant text.
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Not sure if it is for you? Download and check out the comprehensive Ansoff’s Product / Market Matrix Template User Guide for full details prior to purchase.
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Place the PowerPoint Ansoff’s Matrix template in the shopping cart now. Versions for PowerPoint 97-2003 and PowerPoint 2007 - 2010 are automtically included.
Alternatively, purchase the MS-Word Ansoff’s Matrix template or the MS-Excel Ansoff’s Matrix template or
get all three, (PowerPoint, MS-Word and MS-Excel) for the price of two.
Applying the Ansoff’s Product / Market Strategy Template
Ansoff’s product/market growth matrix identifies four alternative strategies and uses the two-by-two Ansoff’s Product Market matrix to set out the strategy options.
The output from the Ansoff’s product/market matrix is a series of suggested growth strategies which are based on existing or new markets and existing or new products.
This gives rise to four alternative strategies as follows:
Market Penetration
Market penetration is a growth strategy where the business focuses on selling existing products into existing markets.
Market Development
Market development is a growth strategy where the business seeks to sell its existing products into new markets.
Product Development
Product development is a growth strategy where a business aims to introduce new products into existing markets.
Diversification
Diversification is the growth strategy where a business markets new products in new markets.
Each strategy has a different risk profile with Market Penetration being the least risky and Diversification being the most risky.
All our products come with a No Quibble Money Back Guarantee.
Place the PowerPoint Ansoff’s Matrix template in the shopping cart now.
Alternatively, purchase the MS-Word Ansoff’s Matrix template or the MS-Excel Ansoff’s Matrix template or
get all three, (PowerPoint, MS-Word and MS-Excel) for the price of two.