Grand Strategy Matrix Template for Word

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Grand Strategy Matrix Template

The Grand Strategy Matrix template is a useful framework as part of the strategic planning process to suggest alternative long-term strategies for the organization.

The Grand Strategy Matrix template for Word offers a Grand Strategy 4-cell presentation format and can be pasted into any Word compatible document or report and edited from within Word.

As a standard Word document all of the features of Word can be used to customize the look and feel, including the background colors to suit any document or report into which it is being incorporated.

This Grand Strategy Matrix template allows the user to have up to 10 entries of different strategies in each quadrant.

The Grand Strategy Matrix template has four Quadrants. Each Quadrant suggests different strategies.

Organizations use Grand Strategies, sometimes called master strategies, to provide long-term strategic direction as it pursues its long-term (5 to 10 year) objectives.

How does the Grand Strategy Matrix Work?

Long-term strategic objectives are typically established under the following headings:

Market Share/Revenue
Supply chain productivity
Competitive positioning
Technological Leadership
Employee development
Corporate Responsibility

The four Quadrants relate to Market Growth Rate and the Relative Competitive Position of the organisation, i.e.

Quadrant 1: Rapid Growth, Strong Position

Quadrant 2: Rapid Growth, Weak Position

Quadrant 3: Low Growth, Weak Position

Quadrant 4: Low Growth, Strong Position

Each quadrant suggests different strategic options to organisations which are positioned in the relevant quadrants.

Typical strategies suggested by the Grand Strategy matrix are:

Quadrant 1: Rapid Growth, Strong Position

Product and Market Development

Market Penetration

Integration (Backward, Forward or both)

Concentric Diversification

Quadrant 2: Rapid Growth, Weak Position

Product Development

Market Development

Market Penetration

Integration (Horizontal, Vertical or Both)



Quadrant 3: Low Growth, Weak Position





Quadrant 4: Low Growth, Strong Position

Diversification (Horizontal or Vertical)

Joint Ventures

The Grand Strategy Matrix is frequently used in conjunction with the SPACE Matrix and Porter's Five Forces Competitive Analysis to review and analyze the overall macro strategy.

Other Strategic Analysis/Planning Products

We have an extensive range of other Strategic Analysis and Planning templates to complement the Grand Strategy Template

The Business Tools Store offers individual templates for each of the SPACE MatrixGrand Strategy MatrixBlue Ocean Strategy and Porter's Five Competitive Forces.

For those wishing to use two or all three of the templates there is a package of all four at a discount of 50%.

The competitive macro-environment analysis can be complemented by a PEST analysis of the macro external environment.

A clear understanding of the macro-external and competitive environment provides an ideal background for a SWOT analysis.

We provide tools for both PEST and SWOT analysis Excel SWOTWord SWOT or PowerPoint SWOT matrix templates are also available or alternatively order the combined Excel, PowerPoint and Word SWOT package and get 30% discount

Check out our Strategic Planning Workbook

We also provide General Electric GE McKinsey Matrix templates which you can use to generate a GE-McKinsey Matrix to depict the result of a business portfolio analysis.

Our Boston Consulting Group (BCG) Growth Share Matrix Templates can be used to generate a BCG Growth-Share Matrix.

Our Strategic Planning Templates Package (includes SWOT, BCG and GE-McKinsey templates) and get up to 50% discount!

PEST Analysis template is also available as a standalone item or packaged with the SWOT analysis template.

Need Something Different

If the features of the Grand Strategy Matrix Excel template are not exactly what you need, please contact us and we will see if we can meet your needs.

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