SWOT Analysis Template Excel / SWOT Matrix Excel Template

The SWOT Analysis Matrix Excel Template allows you to calculate and graphically represent the results of a SWOT analysis, letting you to quickly produce a graphic image using a MS-Excel bubble chart format. Click on the image above to enlarge.

A graphic representation of the results of a SWOT analysis facilitates the quick assimilation of the key features and highlights of the results.


Key Features: SWOT Excel Template

Key features of the Excel SWOT template are:

  • Differentiates between SWOT features of different size. (X-axis)
  • Shows the different immediate/current impact each SWOT feature. (Y-axis)
  • Displays the longer term strategic impact of different SWOT features. (Bubble size)
  • The SWOT graphic format facilitates quick assimilation of key features and highlights of results
  • Available separately or packaged with PowerPoint and Word SWOT templates
  • Uses only standard Excel features
  • Fully customizable
  • Comprehensive SWOT Analysis Templates User Guide available to download to check the full details before purchasing
  • Comes with a NO Quibble Money Back Guarantee

Description: SWOT Template Excel

By using the standard Excel bubble chart format the SWOT template allows you to present the key results of a SWOT analysis as a graphic matrix.

The framework presented here allows the SWOT results to be plotted in a logical and meaningful way.

The X-Axis

Any SWOT internal factor, such as financial resources, management team or market reputation, is in itself neither a Strength nor a Weakness. The availability of substantial financial resources or a strong management team could be deemed to be a Strength while their absence could be deemed as a Weakness. From a graphic representation perspective a Weakness is a negative Strength.

Similarly an external factor can be an Opportunity or Threat to any individual organisation depending on the organisation’s ability to exploit it (an Opportunity) or to be negatively impacted by it. (a Threat)

Thus, this first axis (X-axis) measures the scale or magnitude of the SWOT factor. Each internal factor is identified as a Strength or a Weakness and each external factor is defined as an Opportunity or Threat and the relative size is indicated on a scale of 1 to 9, 9 being a very large factor and a 1 being a relatively small factor.


All Strengths or Weaknesses are not of equal relevance or immediate impact. The relevance of, say, financial resources is clearly different in a business that requires significant working capital to one that is generating significant positive cash flows.

Similarly, all threats or opportunities do not have the same current relevance or importance.

The second axis (Y-axis) is used to plot the relevance of each SWOT factor. The relative importance or impact is indicated on a scale of 1 to 9, 9 being very significant impact and a 1 being very little impact.


SWOT analysis is normally used as part of the strategic planning process. Within that context it is appropriate to consider the longer term strategic impact of the relevant SWOT factor on the organisation. The Z-Axis (the diameter of the bubble in a bubble chart) is used to plot the longer term strategic impact.


Items plotted close to the (0,0) are the least significant, either because they are not rated as important or the relevance or impact is very low. Those that are at the extremes of the chart are the largest and are rated as highly relevant.

The size of the bubble indicates the strategic impact of the SWOT factor, the larger the bubble the greater the strategic impact.

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