How to identify and evaluate potential marketing channel partners is a common problem when seeking to enter new markets.

Using the Distributor/Marketing Channel Partners Evaluation & Selection Checklist, one can quickly identify, clarify and prioritize the relevant attributes and profile the ideal marketing channel partner.

The Checklist addresses the problem at a number of levels.

  • It provides a framework for identifying the primary strategic intent of entering into the partnership in the chosen market
  • It identifies 16 attributes or strengths that a potential partner should bring to the relationship to support the successful implementation of the preferred or chosen strategy.
  • It lists 20 operational tasks to be executed in the marketplace by one's own organization or the chosen partner.

The list of attributes and operational tasks can be edited to suit any particular market environment.

Using the checklist, one can quickly identify what tasks are appropriate to delegate to the partner and as such clarify the strengths and resources that the ideal partner should bring to the relationship.  Such clarity is also useful at a later stage in the selection process when negotiating terms/revenue split.

Why not also check out our Distributor/Marketing Channel Partners Evaluation Rating Matrix. Once you have identified a number of potential partners use the Distributor/Marketing Channel Partners Evaluation Rating Matrix (Excel template) to carry out a structured evaluation and selection process.  

Get both templates at a 25% discount in our Distributor/Marketing Channel Partner Package.

All your purchases come with a "No quibble MONEY BACK GUARANTEE"  

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