Distributor/Marketing Channel Partner Evaluation & Selection Rating MatrixHow to evaluate marketing channel partners is a common problem when seeking to measure the effectiveness of existing partners or to select new partners as one enters new markets.
The Distributor/Marketing Channel Partner Evaluation & Selection Rating Matrix is an Excel-based spreadsheet that:
- Evaluates up to 10 actual or potential partners
- Up to 28 factors or criteria can be used in the evaluation process.
A rating in importance, from 1 to 5, can be assigned to each factor/criteria. A zero indicates that the factor is not relevant.
Each of the 10 partners are rated on a scale of 1 to 5 for each of the factors/criteria and a weighted rating is calculated based on the importance of that factor/criteria.
A Partner Comparison Chart is calculated for each factor/criteria. A drop down list allows any individual factor/criteria to be readily selected for the chart.
A Partner Profile Chart is calculated for each Partner. A drop down list allows any individual Partner to be readily selected for the chart.
The list of evaluation factors/criteria can be edited to suit any particular market environment.
Using the Evaluation Rating Matrix, one can quickly identify the strengths and weaknesses of any individual partner and readily profile the ideal marketing channel partner.
Check out the Marketing Distribution Channel Partners Evaluation, Rating & Selection Matrix User Guide before you purchase!
Why not also review our Marketing Channel Partner Evaluation & Selection Checklist and get both at a 25% discount in our Distributor/Marketing Channel Partner Package.
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